Celebrated Advertising Agency to Visit Scripps Howard School

The Martin Agency, an award-winning advertising agency headquartered in Richmond, Va., will visit Hampton University’s Scripps Howard School of Journalism and Communications on Tues., March 15. Danny Robinson, senior vice president, creative director and Hampton alum, and Dr. Lauren Tucker, director of consumer forensics, will answer questions and speak to students about the advertising industry.

Featured seminars will include “The Advertising Process” from 11 a.m. to 12:15 p.m. and “Consumer Research and Minorities in Advertising” from 2 to 3:15 p.m. in the R.P. Scripps Auditorium. Each session will allow time for an open discussion between executives and students. All Scripps Howard students are encouraged to attend.

Robinson is a co-founder of Vigilante, one of the first agencies to specialize in transforming urban insights into advertising and communications. He wrote and directed the first television commercials for Jay-Z, Foxy Brown and Samuel L. Jackson, as well as served as the creative leader and writer behind award-winning campaigns for Sprint and Major League Baseball. A recent recipient of the 2010 “One Club/AdColor Award” for creative excellence, Robinson has applied his skill at The Martin Agency to brands such as AOL, SIRIUS Satellite Radio and Tylenol.

Tucker has had a variety of industry and educational experience in advertising. With a wealth of experience at various agencies, she has served in strategic planning for clients such as Michelin, Bacardi, Washington Mutual, Daimler Chrysler and Kellogg’s. An academician, Dr. Tucker has conducted advertising research throughout her career and served as a tenured professor in advertising and communications at the University of South Carolina. A recipient of the American Advertising Foundation’s James S. Fish Advertising Education Award, Dr. Tucker is the director of The Martin Agency’s Forensic Division.

The Martin Agency is a full-service agency offering unified advertising, media, direct response, interactive, data analytics, branded content and sports and events marketing. Notable clients include GEICO, Hanes, Pizza Hut, NASCAR, American Cancer Society, CoolWhip, UPS and Walmart. 

For more information, contact Allie-Ryan Butler at allie-ryan.butler@hamptonu.edu or 757.728.6004.