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Strategic Communication

We prepare our Strategic Communication students for multifaceted careers in public relations, corporate communications and strategic messaging. They are required to develop solid journalistic skills, including reporting, writing and news judgment. They learn to conduct reliable research, to function as professional spokespeople, to develop public relations campaigns and to build strong corporate and community relationships.

Freshman Year

Fall Courses Credits Spring Courses Credits
ENG 101 3 ENG 102 Written Com II 3
MAT 110 College Math II or higher 3 COM 103 Oral Com 3
UNV 101 1 HLTH or PED 2
Natural Science* 3/4 SOC 205 3
PSY 203 3
JAC 101 Media/Multi Society 3 JAC 110 Intro to Media Writing 3
JAC 105 Grammar & AP Style 3
TOTAL 16/17 TOTAL 17

Sophomore Year

Fall Courses Credits Spring Courses Credits
JAC 200 Visual Media 3 HIS 106 3
JAC 210 Reporting & News Writing 3 Minor/AOE course 3
HUM 201 Humanities I 3 HUM 202 or elective 3
SCI 102 Intro to Phy Sci or
MES 130 Intro to Env Science
3 Liberal Arts/Science elective 3
CSC elective 3 JAC 220 Prin of Public Relations 3
TOTAL 15 TOTAL 15

Junior Year

Fall Courses Credits Spring Courses Credits
JAC 320 PR Writing/Production 4 JAC 405 Media Law 3
JAC 265 Intro Radio/TV Production 4 JAC 420 Media Research 3
POL 201 Intro to Political Science 3 JAC Elective (4 cr) 4
Minor/AOE course 3 Minor/AOE course 3
JAC 404 Media Ethics 3 JAC 230 Principles of Advertising 3
TOTAL 17 TOTAL 16

Senior Year

Fall Courses Credits Spring Courses Credits
Minor/AOE course 3 **JAC 3
Minor/AOE course 3 JAC elective 3
PHI 210 Logic/Sci Method or sub 3 Minor/AOE course 3
Entrepreneurship 210 3 JAC 495 Senior Capstone 3
Liberal Arts/Science elective 3
TOTAL 15 TOTAL 12

TOTAL 123/124

* Choose ONE of the following: APS 101 Weather and Climate, APS 102 Natural Disasters, APS 105 Elements of Astronomy, APS 106 Astronomy of Stars and Galaxies, BIO 101 Nature of Life, BIO 103 General Biology, CHE 101 General Chemistry, SCI 102 Introduction to Physical Sciences, SCI 104 Introduction to Physical Sciences (Lab attached), SCI 203 Introduction to Nanoscience, MES 110 Earth & Ocean Systems, MES 130 Introduction to Environmental Science.

** Choose ONE of the following: JAC 403 Media Entrepreneurship, JAC 406 Media Management, JAC 407 Media Criticism, JAC 408 American Media History, JAC 425 Crisis Communication, JAC 450 Special Topics, JAC 452 Int’l Journalism & Communications, JAC 453 Ethnic and Alternative Media, JAC 454 Civil Rights Era and the Media.