Professor B. DaVida Plummer
Professor B. DaVida Plummer brings three decades of hands-on broadcast media
experience to the classroom here at the Scripps Howard School of Journalism and
A six-time Emmy award winning television news executive, Professor Plummer
has contributed to the success of some of the top newscasts in the country,
including New York, Los Angeles, Chicago and, most recently, San Diego.
Beginning as a radio news writer/producer in Atlanta anxious to get her
reporting skills noticed, Professor Plummer volunteered to cover an execution.
Her reports aired on CBS Radio Network, and her career was officially launched.
As a sought-after creative programmer, she has been tapped to launch and
re-launch everything from 24/7 cable networks to prime time newscasts, special
reports and statewide. Professor Plummer has exhibited her broadcast expertise as …
- Launch Executive Producer for The Chicago Tribune’s 24/7 Cable Channel: CLTV
- Executive Producer and launch leader for several newscasts at KCOP & KCAL in Los Angeles
- Executive Producer for CNN Headline News in Atlanta
- Newscasts producer: WTKR, Norfolk; WDSU, New Orleans; WTAE, Pittsburgh
- News Director: KMIR TV, Palm Springs, Fla.
- News Operations Manager KUSI, San Diego; Executive Producer of Good Morning San Diego
Professor Plummer’s academic career started at Hampton Institute in 1980.
She was honored to receive a McGraw-Hill Publishing Company scholarship to study
Journalism at the E.W. Scripps School of Journalism at Ohio University. She
transferred to Ohio University and completed the requirements for two degrees:
the B.S. in Journalism and the M.A. in Communications. She later returned
to Hampton University to teach while producing local newscasts in the market.