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Public Relations Campaign Saves Lives

Dec. 21, 2009

The public relations senior capstone class in the Scripps Howard School of Journalism and Communications helped students save seven lives each by signing on the dotted line. The class, taught by Dr. Francis McDonald, APR, partnered with LifeNet Health to host "Resurrect 12-2 While Saving Lives," an organ and tissue donor registration drive Dec. 4 in the HU Student Center Atrium.

The class spoke with students in the Student Center and encourages them to sign up. Cindy Harris, a LifeNet Health representative, shared her personal testimony about her late son being an organ and tissue donor and how he has saved the lives of more than 60 people. The public relations majors wore "Donate Life" T-shirts during the drive to promote the campaign. Giveaways included gift cards and food, and there was music for entertainment. The class wanted 75 students to sign up as donors and by 2 p.m., they had surpassed their goal with a total of 79 donors.

-Photos and article by Mya Singleton, Senior Public Relations Major

Senior public relations major Shari Brown listens as interested 
            students ask questions about the LifeNet tissue and organ donor campaign. As part of the students' 
            senior capstone project, senior public relations majors Charisma DeBerry 
            and Robert Avery (right) show students in the Student Center how to become 
            potential donors during the LifeNet tissue and organ donor campaign. Senior public relations 
            majors Kristan McCann, Joi Troutman and Samaiyah Bashir answer questions 
            about the LifeNet tissue and organ donor campaign

Click image to enlarge.