Public Relations Campaign Saves Lives
Dec. 21, 2009
The public relations senior capstone class in the Scripps Howard School of Journalism and Communications helped students save seven lives each by signing on the dotted line. The class, taught by Dr. Francis McDonald, APR, partnered with LifeNet Health to host "Resurrect 12-2 While Saving Lives," an organ and tissue donor registration drive Dec. 4 in the HU Student Center Atrium.
The class spoke with students in the Student Center and encourages them to sign up. Cindy Harris, a LifeNet Health representative, shared her personal testimony about her late son being an organ and tissue donor and how he has saved the lives of more than 60 people. The public relations majors wore "Donate Life" T-shirts during the drive to promote the campaign. Giveaways included gift cards and food, and there was music for entertainment. The class wanted 75 students to sign up as donors and by 2 p.m., they had surpassed their goal with a total of 79 donors.
-Photos and article by Mya Singleton, Senior Public Relations Major