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"Ask Me About My Bra" Event at
Scripps Howard to Raise Breast Cancer Awareness

Hampton VA. - When it comes to fighting breast cancer, there's rarely much to smile about - until now. This year, to help gain a better understanding of breast cancer, The Public Relations Student Society of America (PRSSA) proposes a new breast cancer awareness event called "Ask Me About My Bra" to be held on Wednesday, Oct. 30, 2013, at 5 p.m. in the Robert P. Scripps Auditorium. PRSSA is partnering with Bra-Ha-Ha® to create a truly uplifting experience, which will benefit the Breast Center at Chesapeake Regional Medical Center which provides free mammograms and related breast care services to underserved women in the community.

The Event

"Ask Me About My Bra" will aid in boosting the awareness of breast cancer in a fun, non-traditional, fundraiser bringing together men, women and children to decorate bras in some of the most creative, hilarious and eye-catching ways imaginable. The bras are assembled in an art exhibit to celebrate the stories, the survivors and the spirit of those working to promote breast health. Those who wish to participate in decorating bras are asked to provide their own bras to use, and PRSSA will provide the decorative supplies. The person with the most creative and unique bra will win a prize provided by Rent the Runway.

Ultimately, students will develop personal connections by hearing hard-hitting facts about breast cancer from a relatable sources. This event is sure to empower students to find new and innovative ways to contribute to forthcoming research on similar topics. Also, the PRSSA Executive Officers and Bra-Ha-Ha® representatives will give the students valuable information about cancer, which may help to establish future leaders as they work to promote breast cancer awareness. Everyone who has seen or taken part in the event has been touched by the message of hope, perseverance and humor that is at the heart of this seriously uplifting cause.

About Bra-Ha-Ha

Bra-ha-ha® brings together people of all walks of life - everyone from men, women and children to seniors and major international fashion designers - to decorate bras for a better cause. Each bra tells a story of hope, perseverance and support. The bras are assembled in an art exhibit to celebrate the stories, the survivors and the spirit of those working to promote breast health. Bra-ha-ha has touched the lives of thousands of men, women and children. Many have benefited from free screenings, and countless more have been reminded to schedule a mammogram or do a self-breast exam.

About the Public Relations Student Society of America

The Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications. We seek to advance the public relations profession by nurturing generations of future professionals. We advocate rigorous academic standards for public relations education, the highest ethical principles and diversity in the profession.

PRSSA is made up of more than 11,000 students and advisers organized into 300 plus Chapters in the United States and one in Argentina. We are headquartered in New York City, and led by a National Committee of PRSSA and PRSA members. We have a rich history of support from our parent organization, the Public Relations Society of America (PRSA), which offers professional development, networking opportunities and news.

PRSSA helps you enhance your education, broaden your network and launch your career in public relations.

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For any questions concerning "Ask About My Bra-Ha-Ha email PRSSA at prssahu1@gmail.com and follow PRSSA on Twitter @HamptonPRSSA. For more information and to donate to Bra-Ha-Ha visit them online at http://brahaha.org/.

Media Contact

Chad Harris
P: 773.749.6217
E: chad.harrism@gmail.com