Public Relations Expert Judy Smith to Visit SHSJC to Share Career Insights
World-renowned public relations consultant and attorney Judy Smith, founder
and President of Impact Strategies, will discuss her stellar career
of representing high profile corporate, entertainment, international, political
and sports clients, as part of a lecture series at the Scripps Howard School
of Journalism and Communications at Hampton University on Wednesday, Oct.
19. Impact Strategies is a leading strategic and crisis communications firm
with offices in Los Angeles and Washington, D.C.
Smith has over 25 years of experience crafting her unique combination of
communication skills, media savvy, legal and political acumen for clients
facing a wide array of issues and challenges throughout the United States
and abroad. Her life and career will soon be featured in the upcoming ABC
drama series Scandal, which is produced by Grey’s Anatomy and Private
Practice creator Shonda Rhimes. Smith will serve as co-executive producer.
A few of Smith’s PR career highlights include serving as the first
African-American woman to hold the position of Deputy Press Secretary in
the White House, Deputy Director of Public Information in the Office of the
Independent Counsel and Senior Vice President of Corporate Communications
at NBC. She managed crisis communications during political scandals for the
families of Chandra Levy and Monica Lewinsky and the criminal prosecutions
of professional athletes Michael Vick and Jayson Williams.
“Ms. Smith’s visit is designed to augment class instruction
about strategic communications careers in the ever-evolving multimedia business.
Her impressive experience in public relations, crisis management and law
will certainly inspire our students to fulfill their greatest potential.
Her visit will reinforce the value of crafting the best key messages and
how to effectively manage crisis situations,” said Rosalynne Whitaker-Heck,
interim dean, Scripps Howard School of Journalism and Communications.
Smith received a Bachelor of Science degree in public relations from Boston
University and graduated from the American University Washington College
of Law. She was executive editor of the Law Review, becoming the
first African-American woman to hold that position.
"Give light and the people will find their own way.” This motto, coined
by the Scripps Howard Foundation, has been the guiding inspiration of Hampton
University’s Scripps Howard School of Journalism and Communications since
its inception in 2002. Uniquely designed as a modern, symbolic lighthouse, the
Scripps Howard School was built with a vision to produce ethical and competitive
leaders equipped to practice excellence and innovation in multimedia technology
while adhering to the core principles of journalism and communications.