Students have many opportunities to interact with working professionals from media organizations as well as visiting professors from other universities. Our visiting professionals spend an entire semester at our school and provide our students with exposure to role models, organizations, internship and job opportunities they otherwise may not encounter.
Professor Sheila Douglas is an accomplished communications strategist with proven experience as a public relations practitioner, media planner & buyer, media relations specialist, public affairs manager and broadcast journalist in the corporate, government and nonprofit sectors. She possesses a strong skill set in developing innovative media marketing campaigns that boost audience awareness and brand credibility.
Currently, Sheila is using her extensive background as a Visiting Professor in the Scripps Howard School of Journalism and Communications at Hampton University, where she teaches the principles of public relations. Previously, she taught an English writing course at the Baltimore City Community College.
As the Director of Communications at a boutique public relations agency in Washington, D.C., Sheila managed strategic communications -ranging from diversity PR and special events to political ads production and media buying- for the American Federation of State, County and Municipal Employees, Democratic National Party, Heinz Family Philanthropies, Laborer’s International Union of North America, National Museum of African American History and Culture, Microsoft, MGM MIRAGE and TV Land.
Earlier, in Baltimore, Sheila served as the senior public relations specialist for the National Association for the Advancement of Colored People (NAACP), where she managed grassroots advocacy and internal PR campaigns. Her achievements included directing the award winning, multi-communication platform for the historic registration of two million African- American voters during the 2000 presidential election; the widely respected multi-cultural television coalition initiative that launched a drive by the major networks to increase diversity in Hollywood; and a popular series of bilingual multimedia public service announcements with the Ad Council to increase parental involvement in public education.
Sheila began her career as a television news journalist covering local, national and international news in the nation’s capital. She worked at CNN, BET and Reuters TV along with the ABC and FOX affiliates as a senior producer, managing editor and writer for daily news, talk shows and public affairs programs.
Her honors include an NAACP Image Award for "Ron Brown: A Celebration of Life," the National Association of Black Journalists TV Public Affairs Programming Award for "O.J. Simpson - The Verdict," and a CEBA Communications Excellence for Black Audiences award for "BET News."
She demonstrated her writing and editing talents with two children’s literature publications. Sheila is the contributing editor for the NAACP - An Organization Working to End Discrimination and the content reviewer for the NAACP - Cobblestone Magazine.
Sheila earned her Master’s degree in Public Communications from The American University and her Bachelor’s degree in Radio, Television & Film from the University of Maryland at College Park.